How to Market Your Book Blog

When I first started my blog, my goal was simple. I’d read a book for pleasure and then write what I thought about the book. I didn’t know much about this book blogging world and really have learned by trial and error. I had few rules, but over time my goals have changed.

As I’ve interacted with my fellow bloggers, publishers and PR machines, I’ve discovered that I actually love the relationships I’ve built, and blogging has really added something to my life that I didn’t know was missing. An outlet for my creativity, certainly, that is still my main purpose. Reading books I love and talking about them.

However, I’ve also discovered that I enjoy helping get the word out into my universe (which is admittedly not huge), but in my own way, promote reading and help some authors I enjoy attain success and hopefully make their living writing.

This year, my goals changed slightly. I decided to apply myself more using my skills from my day job. So I am going to out myself on my blog today in the hopes that some of these tips may help some of you too! I am an Advertising Sales Executive!

Ok, it’s not like I’m a superhero or anything, sorry! However, being in the advertising business, my job is to help small or large businesses deliver a message to their customers, bring people through their doors, and to buy whatever it is they are selling. That’s remarkably similar to what we book bloggers are trying to do for our favorite authors, right?

I decided to apply those marketing skills to my own blog, grow my followers, while at the same time, getting the word out and help authors sell some books! These five things helped me jump start my own blog and I wanted to share them with you all.

Clean Look

This one seems like it should be so easy! Nobody likes to view a cluttered blog. Keep the colors simple and please make sure we can read your blog against whatever background color you pick. No white on light pink backgrounds please!

If I go to a website and can’t read the posts, I hit unfollow. Put a menu at the top and make sure your followers can easily find reviews, tags, etc. If they can’t find things easily, your readers either won’t click follow, which is what your goal is, right? Or worse, they will hit unfollow!

Consistency

Every blogger has their own goal for their blog. The key is to pick your subject and be consistent with your message. You are a book blogger, and if you’re trying to market yourself as a reviewer, then make sure you post reviews.

If you start talking about gardening, cooking, or makeup, you will lose followers. Be consistent in your message! You don’t have to stick to reviews. Book Tags, Stacking Your Shelves, TBT are all okay because you are sticking with your book theme. Stick with that theme to deliver a consistent message and gain followers.

Social Media

This has been a huge part of my own blog gaining traction. I will not lie; it takes work! However, WordPress will automatically send your posts to Facebook, Twitter, and a few more. Take advantage of that! Create a Facebook Page for your blog. Tweet out your posts. Use Pinterest, Instagram, Google+. They all help deliver eyeballs to your posts.

I love looking at the referrals section of my blog to see what post gains traction on what site. Of course, this is what I do for a living, and seeing what works interests me. Recently I have noticed that Google+ has become particularly active with my Sunday Commentaries!

Find where your traffic is coming from and cater to them. I wrote a review for the author Meghan March, and when I posted it on Instagram, I wrote one sentence about bringing a gun on your vacation. It was a romantic suspense novel, and I hadn’t any idea that Google would rate that post high because of the word gun.

I noticed a TON of views from Google. Okay, maybe not the best example, because I’m sure some people didn’t know they were clicking on a book review. But the point is to be clever!  It works!

Branding Yourself

Remember, while doing both of the above, keep your message and the look of your blog consistent from social site to social site. You want your followers to recognize your blog name, and the look of your blog.

When a reader see’s the name The Reading Chick, they know what they will get. Reviews, Tags and Commentaries! All delivered with my charm and personality, of course! Lol. When they see The Reading Chick from site to site and the message and look are consistent, it becomes branding.

Everyone knows who McDonalds is, right? Golden Arches, red and yellow colors, Ronald McDonald, and burgers and fries. They are the master at consistency and their dominance shows that consistency works, even if your burgers are sub par.

Organized Topics/Regularly Scheduled

This year I introduced my Sunday Commentary, which I use to sound off, but to also post some fun tags. However, my blog is about book reviews, so I make sure I deliver on that promise and I post three reviews a week.

This still gives me a few days to do other fun book related posts, if the mood hits. Some bloggers post weekly Waiting on Wednesday or Throw back Thursday blog posts. These are great examples of regularly scheduled posts. We know what they are, they happen the same day every week and we come to expect them. In fact, I look for some of them! Branding, consistency and regularly scheduled – all at work!

All of you know that reaching out to your fellow bloggers on WordPress, commenting, liking and developing relationships also helps you gain followers, so don’t stop! It takes some time, but if you put in the effort you will see the results – and make some great friends while you’re at it!

I hope you all found this post interesting and helpful! I’d love to hear how you think you’ve gained the most followers. Please give your tips in the comments below!

Black Catastrophy

Originally published at The Reading Chick.

About the Author

My new work photo!

A post shared by Deborah Griffith Kehoe (@debkehoe) on

Deborah Griffith Kehoe is an avid reader who annoys her husband by having her head perpetually buried in a book. An English major in her college days, she finally decided to make the best of the knowledge that hard work and her parent’s support had bought her. But mostly she’s just a chick who reads. A Lot. Catch up with her at thereadingchick.com.

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6 Comments Add yours

  1. Such a helpful post!

    I’ve only been blogging for about six weeks, but I’ve noticed that some of these things are “a given” if you want people to know who you are and where you’re at when it comes to social media. So it wasn’t long before I changed all my usernames to my blog-name or added it to profiles.

    As for the lay-out of my blog, I think it’s clean and easy to use – or at least I hope it is. The people I’ve asked said it’s good enough so I’m going to stick with “it’s good enough”, haha.

    The thing that I notice helps me spread my blog is being social, a lot. I’m always looking for new blogs to discover, new posts to read and comment on and I’ve noticed that a lot of fellow book bloggers appreciate it so much that they get a decent comment instead of the [sometimes a little annoying] “nice post!” / “nice review!”
    On top of that you create connections, friendships and it’s those that I enjoy most of all. Nothing better than having a whole conversation or discussion on someone’s blog about the things they post.

    Again, thank you for this post!

    Liked by 1 person

    1. Agreed. She shares advice we should all know. But not everyone actually puts these into practice.

      As a PR firm that mostly works with indie brands we see it all the time, and often clients fight for the right to keep things as they are. In those instances, there’s not really much we can do.

      Building connections and relationships is the ultimate way to develop a following. You’re so right about this. That is the premise of public relations, as opposed to marketing, which is more focused on visibility. But of course, this was a post on how to market a blog, not how to do PR for it, so we can’t really count it as an exclusion. Just the other side of the coin.

      Thanks for taking the time to read and comment!

      Liked by 1 person

  2. Marie Cheine says:

    Reblogged this on Marie Cheine.

    Liked by 1 person

    1. Thanks for sharing this, Marie!

      Like

  3. Read this slowly and carefully and I think I follow all those rules, except I do have 3 subjects on my Monday blog. I am subscribed to so many blogs that I scheduled them all to come in on a Monday morning. I will read the first 3 or 4 but if that blogger had posted numerous blogs that week I seldom click on for page 2. So, I seldom send out more than 2 per week, 3 if it’s short and important, like a promo … which reminds me off to blog now about my price drops 🙂

    Liked by 1 person

    1. Posting too often is definitely a problem, especially for readers who follow multiple blogs. It prevents us from reading all the others, and just gets annoying after a while.

      What 3 subjects do you post about?

      Like

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