So you’ve finished your book and hired an editor who polished it up so nicely it shines like a morning star. Now it’s time to brand the book for sale. Contrary to what many authors might think, the first step of branding isn’t putting together a fancy book cover or launching branded social media pages.
The first step is creating a marketing plan. The marketing plan should identify what the goal of the book is. Some authors have a sales goal, while some authors are more concerned with spreading a message, building their credibility, or gaining popularity. What’s your focus?
That focus will decide who you sell to, what the cover should look like, what the price will be, what distribution channels you choose for sales, and what your budget is. It also decides what roles you will handle yourself, and what tasks to pass on to the black CATastrophy team.
Remember: a brand without a plan is just a hodgepodge of images and text.
Want us to create a professional and cohesive brand for your book or blog? Purchase your hours below. Please note: If you are purchasing more than 10 hours at a time, please email firstname.lastname@example.org to ask about our discounts before paying.
After payment, you will be contacted by a member of our team to initiate the market planning process. However, there is no need to wait to hear from us. Feel free to email your information to email@example.com. We would like a general description of where you are now, where you would like to be, and what your marketing budget looks like. We prefer to do our market planning via Google docs, so that you can collaborate with us every step of the way. However, if you have a preferred method, we are willing to consider it. NOTE: If you are purchasing more than 10 hours at a time, please email us to ask about our discounts before paying.