So you’ve finished your book and hired an editor who polished it up so nicely it shines like a morning star. Now it’s time to brand the book for sale. Contrary to what many authors might think, the first step of branding isn’t putting together a fancy book cover or launching branded social media pages.
The first step is creating a marketing plan. The marketing plan should identify what the goal of the book is. Some authors have a sales goal, while some authors are more concerned with spreading a message, building their credibility, or gaining popularity. What’s your focus?
That focus will decide who you sell to, what the cover should look like, what the price will be, what distribution channels you choose for sales, and what your budget is. It also decides what roles you will handle yourself, and what tasks to pass on to the black CATastrophy team.
Remember: a brand without a plan is just a hodgepodge of images and text.